First, heres the rundown of some of the terminology Im going to use in this article
Inbound Links Links coming into your site Outbound Links Links leaving your site Cross Links Links that you have traded with another site (ie, theyve got a link from their site to your and youve got a link from your site to theirs) PR (Page Ranking) Googles measure of how important your site is
SEO Is Not Dead
Ok, now lets talk about what you really want to hear how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target keyphrases, meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless youve got a bottomless wallet.
Check Out Your Competition
Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword computer or computers. First, think about all of the businesses that do ANYTHING with computers. Yeah, thats a lot. Theyll all show up if you search for computer. Now try to think of who would show up at the top of that list. Ill make it easy, its Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. Im going to go out on a limb here and say that I 99.9
About the author:
Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If youre looking for more articles about getting higher Search Engine rankings, go to http://www.Content-Articles.comand check out their great directory of articles.
